Passive voice is commonly used in advertising and marketing materials to shift the focus onto the product or service being promoted, rather than on the company or individual behind it. By employing passive voice, marketers can create an impersonal tone that allows the product or service to stand out on its own merits. This construction helps to highlight features, benefits, or results without directly revealing the agent or subject responsible for these aspects. The passive voice allows for a subtle emphasis on the qualities of the product or service without placing undue attention on the subject performing the action. This indirect approach can be effective in capturing the audience’s attention and generating interest without explicitly mentioning the company or individual promoting the offering.