Active voice usually leads to more engaging writing because it is direct, clear, and to the point. It is often more dynamic and creates a sense of immediacy, making the writing more engaging for readers. By contrast, passive voice can make writing feel more distant, formal, or detached. When writers use passive voice, the focus tends to shift from the subject performing the action to the action itself. This can sometimes lead to a more indirect or ambiguous tone, affecting reader engagement by potentially making the writing less clear or engaging.

When passive voice is used, the subject of the sentence is the recipient of the action rather than the doer. This can create a more formal tone because it emphasizes the action over the person or thing performing the action. In contrast, active voice highlights the doer of the action, resulting in a more dynamic and engaging style.

Writers should consider their audience and purpose when choosing between active and passive voice. If the goal is to connect with readers, create a sense of immediacy, or emphasize the doer of the action, then active voice is generally more effective. On the other hand, if a more formal or objective tone is desired, passive voice may be more appropriate.

In conclusion, the choice between active and passive voice can significantly impact reader engagement by altering the tone, clarity, and focus of the writing. Writers should carefully consider their audience and purpose to determine which voice best suits their communication goals.