When writing an email to request input on a corporate rebranding effort, it’s essential to be clear, concise, and engaging to encourage active participation from employees. Here is a suggested email structure to effectively communicate the purpose, seek input, and empower employees to contribute to the rebranding process:

Subject: Opportunity to Shape Our Company’s Future: Your Input Needed on Rebranding Effort

Dear Team,

As part of our ongoing commitment to growth and innovation, we are embarking on an exciting journey to refresh and redefine our company’s identity through a rebranding effort. Your insights and perspectives are invaluable in shaping this transformative process.

Purpose of Rebranding:

– Briefly explain the reasons behind the rebranding effort, such as staying relevant in the market, reaching new audiences, or aligning with the company’s evolving vision and values.

Where Your Input Is Vital:

– Identify specific areas where input is needed, such as new brand positioning, logo design, messaging strategy, or visual identity. Encourage employees to share ideas on these key elements to ensure a comprehensive and cohesive rebranding strategy.

Incorporating Feedback:

– Assure employees that their feedback will be carefully considered and integrated into the final decision-making process. Emphasize the collaborative nature of the rebranding effort and how their contributions will directly impact the company’s future direction.

Encouragement to Participate:

– Create a welcoming and inclusive tone that motivates employees to actively engage in the rebrand