To write an email to announce a product recall, you should carefully craft a message that is professional, transparent, and empathetic to customers’ concerns. Here is a structured approach you can follow:

Subject Line: Urgent: Product Recall Notice

Introduction:

– Start the email by clearly stating that it is a product recall notice to grab the recipient’s immediate attention.

Reason for the Recall:

– Explain the reason for the recall briefly and clearly. Whether it’s a safety issue, quality problem, or any other reason, be concise yet informative.

Affected Products:

– Provide detailed information about the affected products. Include the product name, model number, batch/lot numbers, and any other relevant identifying details.

Steps for Customers:

– Clearly outline the steps customers should take to return or replace the product. Include instructions for returning the product, whether they need to provide proof of purchase, and any deadlines.

Solution or Compensation:

– Offer a solution or compensation to affected customers. This could be a replacement product, a refund, store credit, or any other suitable remedy.

Apology and Empathy:

– Express genuine apologies for the inconvenience and concern caused by the recall. Show empathy towards customers’ worries and inconvenience.

Contact Information:

– Provide clear contact information for customers to reach out with questions or concerns. Include an email address, phone number, and any other relevant contact details.

Closure:

– End the email with a positive note, reiterating your commitment to customer safety and satisfaction.

Example Email: