Passive constructions in digital marketing copy offer several implications when focusing on product features, services, or results instead of the company itself. By using passive voice, the emphasis shifts from the company to the product or service, highlighting its benefits and qualities. This approach helps maintain a neutral tone by removing the doer of the action and placing the focus on what is being done.

In the context of emphasizing the customer experience over the brand, passive voice is advantageous as it shifts the attention to the consumer and how they benefit from the product or service. This customer-centric approach resonates well with audiences by highlighting how the offering satisfies their needs and solves their problems without overtly promoting the brand.

Overall, passive constructions in digital marketing copy can help create a more customer-focused and engaging message by emphasizing the benefits and outcomes, maintaining a neutral tone, and highlighting the customer experience over direct brand promotion.